This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Collier explains how to appeal to the basic elements of human nature -- including love, pride, duty, and self-indulgence -- to reach and motivate any audience. Learn how to: - Control the genie of your mind, the subconscious - Recognize your ambitions and harness your desires - Visualize your goals - Develop faith in yourself - Cultivate your creative imagination - Strengthen your willpower - Overcome daily challenges Real-life success stories illustrate the power of these strategies and their essential advice for sales, advertising, and copywriting professionals.